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Working Paper, target: Journal of Marketing Education Classroom engagement is an increasing challenge among education professionals. We offer one innovative method to increase classroom engagement through the implementation of a …
Working Paper, target journal: Journal of Marketing This research examines how donation behaviors, such as willingness to donate, donation amounts, and persuasion, vary by the gender of the victim featured …
Organizations across the US invested $8 billion towards anti-bias training, but little is known about whether consumers value it. This current research uses experimental choice studies and machine learning methods …